Business Relationships: Build Them When You Don't Know Anyone
By: Joshua Feinberg
Business relationships are hard to build when you are in a
position where you don't know anyone yet. Perhaps you are new to
town, don't know the area, or haven't joined a business
organization yet. Although it seems like a chicken and an egg
scenario, the only way to develop business relationships is to get
out there and do it.
As a new computer solution provider you might not have been
thinking pro-actively about the importance of business
relationships. Once you realize how critical business relationships
are to your business though, you simply need to dive in and get
started.
Accelerate Your Business Relationships
If you want to accelerate the business relationship building
process there really is no quick or fast cure. There is no magic
pill you can swallow and overnight wake up with a strong network of
business relationships.
Business relationships are a time game and a numbers game. You have
to spend significant time to get reasonable numbers. Not
surprisingly, the 90/10 rule applies to business relationship
development. For every 10 hours of discretionary time, you should
spend nine of those working on your business relationships and the
remaining one hour, keeping up with IT technology.
If you really want to accelerate your relationship building, think
about putting in a consistent 8 to 10 hours per week joining
business organizations and getting active in them. Instead of going
to 2 or 3 events a month with 20 or 30 people, go to 2 or 3 events
a WEEK instead. If you do this you will meet 80-100 people and your
odds of creating strong business relationships will increase
greatly.
The Bottom Line on Business Relationships
Business relationships aren't born overnight. Not knowing anyone or
being new to an area are not justifiable excuses for not developing
business relationships. The people won't come to you so you need to
commit to go to them. The more active you are in your community and
in business organizations the higher your chances of making high
potential business relationships.
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